WIKA Smart in sensing
Winner
Excellent Brands
Industry, Machines & Engineering
Credits
Company / Customer
Designer
Details
New strategy - new claim - new communication: The WIKA Group is a global leader in pressure and temperature measurement technology and sets standards in level, force and flow measurement as well as calibration technology. Megatrends influence many markets, but also offer enormous growth potential. WIKA prepared for this with a new strategy that is being implemented across the brand and communication channels. WIKA “Part of your business" becomes WIKA "Smart in sensing".
The Jury‘s Statement
The WIKA Group has initiated a remarkable transformation with "WIKA Smart in sensing". The focus on intelligent sensor solutions not only underlines the company’s future viability, but also makes a substantial contribution to digitization in industry, mechanical engineering and engineering. The strategic change from product to solution provider, coupled with a fresh, forward-looking brand identity, sets WIKA apart from the competition. This brand case shows how traditional companies can conquer and shape new markets through innovation and a clear communicative repositioning.
