Bystronic Laser AG
Winner
Excellent Brands
Industry, Machines & Engineering
Details
Bystronic is passionately on the way to a sustainable future in sheet metal processing and beyond. The new brand reflects the transformation from a traditional manufacturer of sheet metal processing machines to a holistic solution provider. The new corporate design is human, simple and meets the challenges of the future across all touchpoints. Bystronic is a living brand.
The Jury‘s Statement
From traditional machine builders to holistic solution providers - Bystronic has reinvented itself with this remarkable metamorphosis. Their approach to meeting the challenges of the future with a human, simple and consistent corporate design across all touchpoints stands out in a competitive comparison. With its passionate commitment to developing innovative solutions together with its customers, Bystronic exemplifies how brand work should be designed with sustainability and customer orientation in mind.
