Flor de Caña Rum
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
Flor de Caña is a premium rum brand and the world’s first Carbon Neutral and Fair Trade certified spirit. From an 1890 family estate, it’s distilled with 100% renewable energy and naturally aged at the base of an active volcano without sugar or artificial ingredients. The brand is recognized as a global leader in sustainability, receiving distinctions such as “World’s Most Sustainable Rum Brand” (USA), “Ethical Award” (UK) and “Green Award” (Hong Kong).
The Jury‘s Statement
Flor de Caña a premium rum with over 130 years of family tradition from Nicaragua, is characterized by its commitment to sustainability and social responsibility in the category of fast-moving consumer goods. As the world’s first climate-neutral and Fair Trade-certified spirit distilled exclusively with renewable energy and naturally matured at the foot of an active volcano, Flor de Caña embodies a fusion of tradition, innovation and ethical responsibility. The brand not only contributes to protecting the environment by using sustainable raw materials and energy sources, but also actively improves the living conditions of its employees and local communities. This great combination of ecological and social integrity sets Flor de Caña apart from other brands and represents a pioneering contribution to the industry.
