piu
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
The B2B solution provider for fully automatic coffee machines and water dispensers PIU was confronted with an outdated image and the lack of a consistent brand message on its 20th anniversary. In a multi-stage workshop, core values, mission statement and slogan were developed as the basis for the new design. Based on this, the elements of the brand, the brand communication and a coherent campaign for the market launch were developed.
The Jury‘s Statement
With a successful brand relaunch, PIU has repositioned itself as a B2B brand. With a clearly defined strategy and a consistent corporate design, a generic provider became a charismatic business love brand. Supported by a concise mission statement and a catchy claim, the transformation not only creates a new identity, but also deeper customer loyalty. PIU shows how creative and strategic thinking creates a brand identity that moves and inspires.
