Carolinen Brunnen
Winner
Excellent Brands
Fast Moving Consumer Goods
Credits
Company / Customer
Details
Carolinen has been developed completely since 2021, from a new brand positioning to a new campaign platform. With the new campaign platform "For a good reason. From the region.", the long-standing brand claim is emotionally recharged with three expressive images from the region, because the best reason for our Carolinen mineral water is the Teutoburg Forest region. The new positioning is consistently continued in the brand management up to the development of a new individual glass bottle and crate.
The Jury‘s Statement
Carolinen Brunnen has established itself as an outstanding mineral water brand from East Westphalia-Lippe with an exemplary brand strategy and differentiating brand work. With naturally mineralised water straight from the depths of the Teutoburg Forest, Carolinen not only offers a product of the highest quality, but also combines this with deep regional roots and a strong commitment to environmentally friendly production. The successful repositioning and the associated visual and emotional appeal have made Carolinen an indispensable part of everyday life in the region. This success is reflected not only in the increased brand awareness and sales growth, but also in the high level of consumer identification with the brand.
