EDEKA Bauernschätze
Winner
Excellent Brands
Fast Moving Consumer Goods
Credits
Company / Customer
Designer
Details
With the EDEKA Bauernschätze, a platform was created that offers meat and sausage products from regional origins and in accordance with animal welfare.
The Jury‘s Statement
With "Bauernschätze", EDEKA has presented an impressive concept that places regional quality meat at the centre and at the same time puts animal welfare at the heart of consumers' minds. The careful selection and close cooperation with local farmers not only raises awareness of sustainable meat production, but also creates a platform for enjoyment and trust. The clear and appealing brand identity combined with a strong visual appearance clearly sets "Bauernschätze" apart from other products. It is this successful combination of regionality, quality and responsibility that makes the concept so remarkable.
