Ready for a new tattoo?
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Details
Under the call "Ready for a new tattoo?", Ruby, centred around founder and CEO Michael Struck, has created a new employer branding campaign, which was launched in all key markets in June 2022. The aim of the campaign is to position Ruby as an attractive employer and show potential new employees that the hotel industry is still 'sexy' and that Ruby is more than just a traditional employer.
The Jury‘s Statement
With its campaign "Ready for a new tattoo?" a remarkable approach to employee acquisition and retention. With an unconventional approach that promotes individuality, creativity and community, Ruby stands out from traditional employers in the hospitality industry. The campaign not only communicates Ruby’s values in a fresh and engaging way, but also specifically appeals to a younger generation looking for authenticity and personality development in the profession. Through innovative recruiting events and a strong presence on digital channels, Ruby has proven that it is possible to successfully attract and inspire talent even in challenging times.
