Arbeitgeberinkampagne "Vielfalt"
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Credits
Company / Customer
Designer
Details
BVG is facing the challenge of having to recruit around 10,000 employees over the next few years. The central question shaping the campaign was therefore: How do you position Berliner Verkehrsbetriebe (BVG) as a modern employer that stands for diversity? The answer: With an employer campaign that conveys a clear and strong message: No matter what your life situation is, who you love and what culture is close to your heart - BVG is the right place for you.
The Jury‘s Statement
The Berliner Verkehrsbetriebe have set an impressive mark in the world of employer branding with their employer campaign "Diversity". Through the authentic integration of their own employees as brand ambassadors, it was possible to communicate the diversity and inclusiveness of the company credibly and impressively. This campaign stands out with a clear message: At the BVG, everyone finds a place, regardless of life situation, love and culture. An exemplary approach that not only focuses on the diversity of the workforce, but also significantly increases the attractiveness of the company as an employer.
