ADAC - Arbeiten, wo es wirklich zählt
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Details
Under the claim "Working where it really counts", the aim was to show the ADAC’s self-concept of being a "helper": it is not just an employer like any other. It gives its employees the good feeling of working for an organization that helps people in need and stands by their side. The goal of the campaign: positioning the company as an employer of choice among relevant target groups and attracting qualified employees. The terms and testimonials came from within the ADAC team.
The Jury‘s Statement
With its campaign "Working where it really counts", ADAC impressively demonstrated how employer branding works on an emotional level. Through the authentic presentation of real employees and their contributions to society, the ADAC stands out clearly with its campaign and creates a strong, emotional connection. This campaign shows that you are not just doing a job at work, but making a meaningful contribution every day. The remarkable results, both internally and in the number of applicants, underline the effectiveness of this approach.
