Das mag ich. Magst du auch? Werde Erzieherin oder Erzieher.
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Details
From the female educator nurturing young talent to the male educator who comforts the kids: Our campaign shows how diverse the profession is. In addition to poster campaigns, SoMe channels and the website, which sheds light on the background of the profession and explains career paths in an understandable way, we talk directly to potential educators at trade fairs. We also provide brochures and other information that is tailored to different target groups, such as pupils and career changers.
The Jury‘s Statement
The Brand Factory said, "Do you like that too? Become an educator." a remarkable professional campaign for the Ministry of Education Rhineland-Palatinate, which stands out with its unique address and authentic presentation. With a comprehensive mix of print, digital and live events, it is possible to show the versatility and importance of the educator profession and to specifically address new professionals. Particularly convincing is the strong emotional and honest imagery, which offers real insights into the everyday life of educators and kindergarten children. This campaign manages to increase appreciation, provides precise information about the profession and motivates sustainable career choice, which makes it an outstanding example of successful brand communication in the field of employer branding.
