(Un-)Cover: Für eine Unternehmenskultur, in der sich niemand verstellen muss.
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Details
‘Bring your whole self to work’ – that's what ING stands for. 78 % of ING employees say that they can be themselves. Still, we asked ourselves: What are the stories behind the other 22 %? We have developed the (Un-)cover format in order to listen and to enter directly into the exchange. In four moving interviews, the project sheds light on these people and their stories. In the end, they decide whether they want to show themselves - or not. A plea for diversity and belonging.
The Jury‘s Statement
With "Un-)Cover", the ING is rethinking internal communication and corporate culture, emphasising diversity and belonging through personal stories and showing in a remarkable way how important it is to give every employee the opportunity to bring their authentic self to work, and the campaign not only demonstrates a deep understanding of the challenges people face, Through this courageous and empathetic approach, ING has created an exemplary initiative that shows how to strengthen an inclusive corporate culture through listening and dialogue.
