Match your future
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Credits
Company / Customer
Details
The "match your future" campaign is aimed at potential skilled workers (aged 18 to 35) within a radius of 150 to 200 kilometres around Bielefeld. The playful website matchyourfuture.de is at the centre of the campaign. The user swipes through attractive images and surprising information about the city and is then taken directly to career websites of Bielefeld companies. Video ads on Instagram or Google and audio adverts on Spotify promote the website, which receives around 300,000 visits over the course of the campaign.
The Jury‘s Statement
Bielefeld Marketing has built an innovative bridge between potential professionals and the green city in the Teutoburg Forest with the "match your future" campaign. Through the creative application of a dating app-like user guide on the website, young people were playfully and specifically familiarized with the advantages of Bielefeld as an attractive place to live and work. This fresh approach, coupled with a strong digital presence via platforms such as YouTube and Spotify, has not only increased the visibility of Bielefeld companies, but also significantly strengthened the city image. A clear example of how digital innovation and targeted employer branding can work together to address the challenges of skills shortages.
