Kita Hanau - Social Media Recruiting Kampagne
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Credits
Company / Customer
Designer
Details
As everywhere in Germany, the shortage of skilled staff is a problem in every single one of Hanau's 32 municipal daycare centres. Kita Hanau presents itself as an attractive employer in the place where 90 per cent of the childcare professionals spend their time every day: on social media. With emotional stories from everyday daycare centre life, Kita Hanau has been able to increase its staff growth by 62.5 percent compared to the previous year.
The Jury‘s Statement
Hanau Kindertagesbetreuung has set a new standard in employer branding with its social media recruiting campaign. Through the use of authentic, emotional stories from day-to-day care on platforms such as Instagram and Facebook, it was possible to effectively attract the attention of potential educational professionals and achieve an impressive increase in staff of 172,5 percent since 2021. This campaign is characterized by an innovative approach that not only highlights the attractiveness of the Hanauer Kitas as a workplace, but also promotes a strong community among employees and the city society. An outstanding achievement that has a positive impact on the professional profile of educators and radiates far beyond the borders of Hanau.
