Employer Branding Strategie und Kampagne für Griesson - de Beukelaer
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Details
With our client Griesson - de Beukelaer, we have implemented a comprehensive employer branding project in a collaborative partnership. The client clearly senses that the competitive situation in the job market has escalated. To counteract this situation, an authentic employer brand has been developed. The new employer brand is intended to be the future "common thread" of employer communication, strengthening employee retention and increasing visibility.
The Jury‘s Statement
The sweet and salt biscuit producer Griesson - de Beukelaer convinces with its HR campaign "Exaggerate your role". Thanks to an in-depth analysis and integration of real employee voices, it was possible to form an authentic and cross-target group employer brand that inspires enthusiasm both internally and externally. Particularly noteworthy is the creative approach, which focuses on corporate values such as loyalty and dedication and convinces with a unique design and the use of employees as campaign ambassadors. This campaign shows how creative and strategic thinking establishes a strong and authentic employer brand that strengthens employee loyalty and sustainably promotes awareness of the company.
