Arbeitgebermarketing Carthago Reisemobilbau GmbH
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Credits
Company / Customer
Details
"Here today, there tomorrow." As a motto for the customers of Carthago, one of the leading manufacturers of premium motorhomes, this makes perfect sense. It should certainly not apply to their employees. That's why we developed an employer brand that invites its target groups on a journey into the exciting world of premium motorhomes with a clear brand strategy, strong messages, a consistent corporate design and an eye-catching campaign - first class, of course.
The Jury‘s Statement
Carthago is taking its employer marketing to a new level. Through a well-founded approach and an authentic reference to its own history, Carthago creates a strong connection between the brand and its employees. The campaign is characterised by a uniform corporate design and strong messages that appeal emotionally to potential and current employees and ensure strong identification with the company. Carthago proves how effective a clear brand strategy and authentic communication can be when it comes to employer positioning.
