Lichtgitter Ausbildungskampagne
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Details
How can a grating manufacturer position itself as an attractive employer for Generation Z? Which approach captures the spirit of the times and is memorable? Our answer: an eye-catching employer brand design with a target group-oriented address! The meme campaign "Me like - Also me" communicates the benefits of an apprenticeship at Lichtgitter across all media in an eye-catching duo-tone design. The success: the number of applications rose quickly. Lichtgitter was able to hire 5 new trainees.
The Jury‘s Statement
Light grids made a name for themselves through innovative products and solutions in the field of industrial and architectural gratings and now sets new standards in strengthening its employer brand with its training campaign. This campaign is characterized by an extraordinary creativity and a target group-specific approach that not only reaches potential trainees, but also inspires them. By using innovative media and messages that communicate authentically and directly, Lichtgitter was able to achieve a clear differentiation in the competition. This campaign not only promotes the reputation of light curtains as a brand and attractive employer, but also makes a significant contribution to securing qualified specialists.
