BGW Employer Branding
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities & Campaigns
Credits
Company / Customer
Details
BGW is the statutory accident insurance organisation for people who work in the health and welfare sector and protects the health of those who care for health. As the lead agency, we have been at the side of BGW since 2023 and support it with an employer branding campaign to inspire new talent and specialists to BGW. Because as an employer, it offers 1000 AND ONE reasons to apply.
The Jury‘s Statement
With its Employer Brand Campaign, BGW has achieved an impressive response by conveying diversity and attractiveness as an employer in an authentic and realistic way. Through the use of real employees as testimonials and a creative approach that puts the claim "1000 UNDEIN GROUND" in the center, the campaign not only generated attention, but also effectively transported the core messages. With over 31 million digital visual contacts and a strong presence in the public space, this campaign has masterfully implemented the challenge of being perceived as an attractive employer in the public service. This innovative approach sets BGW apart from other brands and shows how employer branding leads to success with heart and mind.
