TÜR ZU IM NETZ
Winner
Excellent Brands
Education & Research
Details
It's nice when digital security becomes a matter of course. However, there is still a lot to be done, especially in medium-sized companies. We dare to look into the perfect world and imagine a future for the target group in which companies no longer offer any attack surface for cyberattacks. With a striking message, we take the topic out of the taboo zone and make you want to deal with the digital security of your own company.
The Jury‘s Statement
With "Tür zu im Netz", DIGITAL.SICHER.NRW has created an outstanding brand project that takes small and medium-sized craft businesses in North Rhine-Westphalia by the hand and shows them how digital self-defense works in everyday life. The project is characterized by an innovative approach that frees cybersecurity from its technical complexity and translates it into understandable, implementation-oriented assistance. The campaign combines a positive future perspective with clear, easily accessible brand communication and thus creates a broad awareness of the importance of digital security.
