AIFS Website-Relaunch
Winner
Excellent Brands
Education & Research
Details
The American Institute For Foreign Study (AIFS) is one of the world's leading tour operators in the field of educational travel. With the website relaunch, the market share is being expanded through better interaction and automated customer service. The clean structure and appealing design, which is tailored to the needs of Gen Z, set AIFS apart from the competition as a brand. The optimized customer journey ensures a seamless user experience and simplifies the booking process.
The Jury‘s Statement
The American Institute For Foreign Study has hit the mark with its website relaunch. The redesign impresses with a clear structure and an appealing design that is specially tailored to the needs of the Gen Z, which makes the brand stand out from the competition. By optimizing the customer journey, a seamless user experience has been created that significantly simplifies the booking process. This is an outstanding contribution in the field of educational travel that effectively addresses the digital requirements and expectations of modern learners.
