Frankfurt School Ausbildungsakademie
Winner
Excellent Brands
Education & Research
Details
The “Azubimanagement” of the Frankfurt School of Finance & Management had been supporting companies, apprentices and coaches as an education and consulting partner for many years. To expand this successful work, a new brand, the “Ausbildungsakademie”, was launched. site-works developed its strategy, value cosmos and brand core. The campaign is based on seemingly crazy questions, the answers to which support the apprenticeship academy's brand core and claim: "Always a solution!".
The Jury‘s Statement
The Frankfurt School of Finance & Management has established itself as a strong educational and consulting partner and with the foundation of the training academy, it sets new standards in trainee management. Through the creative campaign, which is based on seemingly crazy questions, the brand core Always a solution! "in a surprising but logical way underpinning the Academy’s innovation and problem-solving skills. It also strengthens its position as a leading brand in the field of vocational education and training. The training academy thus makes a significant contribution to the development of future specialists and managers and sets new standards in the service industry.
