Babbel Brand Refresh 2024
Gold
Excellent Brands
Education & Research
Details
The Babbel brand refresh launched Feb. 1, 2024 is the first major strategy and design change the company has made in eight years. The project was managed by the company's internal Brand team together with Koto Studios Berlin. The goal was to better reflect Babbel's shift from an app to an ecosystem of blended learning experiences while creating a more engaging and premium experience across product and marketing globally.
The Jury‘s Statement
Since its foundation, Babbel has established itself as one of the leading companies in the field of digital language learning. The 2024 brand relaunch illustrates the transformation from a simple app to a diverse blended learning experience and shows how the company is achieving greater brand differentiation and recognition globally through a modern and engaging design and the strategic use of colour and elements in its products and marketing. Particularly impressive is the consistent brand experience across all geographical regions, which has been consistently implemented in both product application and marketing materials. This holistic approach reflects the transformative power of language and positions Babbel as a coach alongside its users, making the brand unique in the digital world.
