MAZ – Institut für Journalismus und Kommunikation
Winner
Excellent Brands
Education & Research
Credits
Company / Customer
Designer
Details
As Switzerland's leading competence centre for journalism and communication, the MAZ trains journalists of all genres and offers experienced professionals further training in various fields of expertise.
The MAZ supports communication managers and executives from business, science, politics and administration in sharpening their rhetorical, analogue, digital and visual communication skills.
The MAZ supports communication managers and executives from business, science, politics and administration in sharpening their rhetorical, analogue, digital and visual communication skills.
The Jury‘s Statement
The MAZ - Institute for Journalism and Communication - is characterized by a remarkable repositioning and design revision. With a clear reference to the history of the written word, embodied by the innovative use of "ink traps" in the corporate font, it combines tradition with modern aesthetics. The consistent implementation of this design in all communication media, supported by an activating color palette and concise visual worlds, creates a holistic and unmistakable brand identity. In particular, the optimized user experience of the new website shows how MAZ bridges the gap between the past and the future.
