DORTMUND MUSIK
Winner
Excellent Brands
Education & Research
Details
Dortmund Musik is one of the largest public institutions for musical education in Germany, with more than 20,000 students every year. The variety of offerings ranges from preschool courses and educational partnerships with daycare centres and schools to classical music school, digitality and excellence at university level. Diversity, competence and importance are represented through a new logo, nuanced brand communication and a profiled internal organization.
The Jury‘s Statement
Dortmund Musik already sets itself apart with its exceptional range of music education programmes, from pre-school courses to university level. The repositioning and fresh corporate design now symbolise the dynamic further development and social contribution to music education. The integration of digital elements and the creation of "third places" for encounters specifically address modern user needs and promote dialogue between the generations. With this holistic strategic orientation, DORTMUND MUSIK is setting an exclamation mark in the music education landscape and reinforcing its role as an essential player in the cultural landscape.
