Discover Airlines
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
Eurowings Discover becomes Discover Airlines. As an independent brand, Lufthansa Group's young leisure airline now flies millions of passengers into the best time of the year. The rebranding in September 2023 allows Discover Airlines to be experienced along the entire customer journey in a new look. This strengthens our position as a quality airline with a high level of expertise, approachability and, above all, lots of joy.
The Jury‘s Statement
With the rebranding of Eurowings Discover to Discover Airlines, Discover Airlines not only strengthens its position as a quality airline, but also creates an independent brand identity. With a new look along the entire customer journey and a concise colour choice of different shades of blue and sunny yellow, Discover Airlines conveys holiday joy and closeness. The cross-media brand campaign, which inspires holidaymakers with microstorys and a lively visual language, impressively shows how flying becomes a joyful discovery. With this successful commitment to clear and positive communication, Discover Airlines stands out from the competition and shows how a strong, consumer-oriented brand strategy leads to success.
