Neues Logo für Pronova BKK
Winner
Excellence in Brand Strategy and Creation
Brand Design – Logo
Details
The new Pronova BKK logo conveys the health insurance company's claim to consistently derive its brand communication from the needs of existing and future customers. It communicates clarity, trust and enthusiasm for the benefits and services of a modern health insurance company. The geometric structure is optimised for use in digital media.
The Jury‘s Statement
With its new logo, Pronova BKK has created an impressive brand image. The redesigned image confidently combines clarity, trust and enthusiasm for the services offered by a modern health insurance company, setting it apart from the competition. The geometric structure optimised for digital media and the stylised humanity of the logo set new standards in visual communication in the healthcare sector. This design approach, which is in direct dialogue with customer needs, marks a successful contribution to the further development of modern brand communication.
