Neuentwicklung des Corporate Designs der Alexander von Humboldt Stiftung
Winner
Excellence in Brand Strategy and Creation
Brand Design – Logo
Credits
Company / Customer
Details
Welcome to the world of visual change for an internationally renowned foundation! As the Kreativ Konzept agency, we seized the opportunity to lead the Alexander von Humboldt Foundation into a new chapter of its visual journey. In order to visually emphasize the fresh strategy and modern orientation of the foundation and to accompany it into the future, a new development of the logo, corporate design and the entire appearance was unavoidable.
The Jury‘s Statement
The new image of the Alexander von Humboldt Foundation, one of the leading institutions of international scientific cooperation, sets new standards in visual brand communication. The comprehensive revision of the logo and corporate design captures the essence of the foundation and conveys its vision and values in a modern and appealing way. Through the intelligent combination of tradition and innovation in the design process, it is possible to translate Alexander von Humboldt’s legacy into the present day and at the same time to emphasize the future viability and internationality of the foundation. This successful achievement of visual transformation not only gives the foundation, but also its global community a strong, recognizable identity.
