DORTMUND MUSIK.education - Logodesign
Winner
Excellence in Brand Strategy and Creation
Brand Design – Logo
Details
The (former) Dortmund Music School is not only one of the largest institutes of musical education in Germany. With its enormous conceptual development, it is also the first music school of the new kind. This realignment had to be reflected 1:1 in a fundamentally rethought external representation: DORTMUND MUSIK.education. The brand & campaign development created by the NetGroup® agency is fundamental because it combines all areas of innovation in one logo.
The Jury‘s Statement
DORTMUND MUSIK.education, one of the flagship projects for music education in Germany, has positioned itself for the future with a completely revamped visual identity. With a newly designed logo that impressively symbolises the diversity and solidarity of the musical disciplines, the team is sending a clear signal for innovation and creativity in brand design. The visual masterpiece combines tradition and modernity and reflects the dynamism and broad spectrum of educational programmes. A striking example of how creative excellence and strategic foresight can emotionally charge a brand and bring it to life for the target groups.
