Robert C. Spies - Karlshuus
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Strategic brand workshop. Development of a new brand/identity including naming, corporate design, word/figurative mark, communication channels. Development of a website including concept, UI & various DEV developments. Analogue communication -> conception & design of a comprehensive exposé, including creation of floor plans.
The Jury‘s Statement
With Karlshuus, Robert Spies brings a piece of Scandinavia to Bremen and creates an incomparable sense of living that harmoniously combines urbanity and exclusivity. Particularly noteworthy is the figurative word mark, which not only captures the architectural silhouette of the Karlshuus, but also sums up the lifestyle of urban exclusive living. This holistic approach, from strategic positioning to emotional brand, represents an outstanding achievement in the world of corporate branding.
