biogeen – Generating Energy
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
In 2023 the biogas division of the ‘energielenker biogas group’ started operating independently under the brand biogeen. The spin-off of the biogas division was the reason for the development of a new corporate design that reflects the aspirations of the new company. It also created a need for a new company name that represents the business area in all its facets. Based on joint brand design workshops, corresponding requirements and principles for the naming and design were defined.
The Jury‘s Statement
The newly developed corporate design for biogeen creates a visual identity that impressively expresses the corporate values of naturalness, intelligence and progressiveness. With the innovative combination of a clear, nature-inspired color system and a memorable logo that symbolizes the sustainable circular economy, biogeen sets new standards in the field of renewable energies. The concise word mark "Generating Energy" also sums up the company’s core message. The consistent and inspiring brand work shows how successfully biogeen communicates its vision and commitment to a sustainable future.
