Rebranding LEONI: The Wired World
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
design hoch drei has developed a new brand identity for the cable and wiring system specialist LEONI: The Wired World. Accentuated. Flexible. Clear. The central design principle of the brand design is derived from the length and cross-section of a cable. The "line" creates connections, transports information, transmits energy. The "dot" stands for maximum reduction, the common core and sets clear accents. Together they form a rhythm and convey dynamism.
The Jury‘s Statement
With "The Wired World", the cable and wiring system specialist LEONI has presented a brand development that impresses with its solidity, dynamism and creativity. The design, inspired by the structure of a cable, sets dynamics and clear accents with lines and dots that create a direct and impressive reference to the company’s core competence. This innovative approach not only creates a zonal architecture that opens up worlds, but also underlines facts and contributes to LEONI’s sustainability strategy. A remarkable achievement that makes LEONI a role model in its industry and paves the way for the mobility of the future.
