Sölden
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Sölden, a contemporary and urban destination nestled in a breathtaking high-alpine landscape, is distinguished by its diverse offerings. The executed rebranding gives the brand a powerful and concise digital presence that authentically reflects its sportiness and premium positioning.
The Jury‘s Statement
Sölden in the heart of the Tyrolean Ötztal has become a flagship for modern, urban destinations with its rebranding. With a dynamic digital appearance that authentically reflects the sporty and high-quality positioning of the brand, Sölden sets new standards. The focus on clear, strong brand communication, which at the same time emphasizes the diversity of the offer, underlines the innovative power and creative potential of the brand. This forward-looking project demonstrates how visionary thinking and consistent brand work can create a unique brand experience that delights guests and locals alike.
