MAHLE Betriebskrankenkasse
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
With the brand relaunch, the health insurance company is striving for an independent and distinctive identity while still maintaining its connection to the group. The new design system enables a coherent and unified representation of the brand in different contexts, thus creating a strong visual presence. The brand relaunch represents an important step in strengthening the health insurance company's brand and consolidating its positioning in the market.
The Jury‘s Statement
MAHLE’s company health insurance company has undergone a remarkable transformation with its brand relaunch. By introducing a coherent design system, it was possible to create a strong visual presence that emphasizes the independence of the brand, while maintaining a meaningful connection with the parent company. This strategic realignment not only strengthens the market positioning, but also stands out through a uniform and distinctive identity. An impressive step that significantly strengthens the brand’s perception of its target groups.
