Marken-Relaunch GREIF Mietwäsche
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
True to the new slogan "FRESH. NEW. DIFFERENT.", Büro 5 developed a brand relaunch with its client GREIF Mietwäsche. After an intensive analysis phase, Greif Textile Mietwäsche was renamed and a new, modern corporate design was developed. The new look is used across all media and channels. The communication strategy of the GREIF Mietwäsche brand was sharpened both internally and externally and clearly positioned on the market. The company wants to remain an industry pioneer in the future.
The Jury‘s Statement
GREIF Mietwäsche has surpassed itself with an ambitious brand relaunch." reflects not only the new slogan, but also the successful transformation to a modern corporate design that extends consistently across all media and channels. By realigning its communication strategy, both internally and externally, GREIF has sharpened its position in the market. This project impresses with its well thought-out strategy and creative implementation, which makes GREIF rental laundry unmistakable and sustainably strengthens the brand identity.
