VDI-Markenrelaunch
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Since 1856, the VDI has been a driving force for technological progress. It connects people passionate about technology and consolidates diverse expertise. With around 130,000 members, the VDI is the largest community for engineers and those interested in technology in Germany, and a strong voice in technology, economy, politics, and society. The brand relaunch includes a future-oriented strategy, a modern appearance, and strengthened communication.
The Jury‘s Statement
The Association of German Engineers (VDI) has undergone an impressive change with its brand relaunch. The realignment of the brand underlines the role of the VDI as a driving force and companion of technical progress. The comprehensive involvement of the community and members in the development process has created a brand that presents itself in a modern, dynamic and emotional way. The VDI shows how a lived brand identity can be successfully led into the future through clarity, transparency and participation.
