Digital Strom
Gold
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
By repositioning Digital Strom, the newly created claim "Power the Line" takes centre stage in the brand's appearance. It forms the basis for both the development of the reinvented corporate design and the creative platform for the target audience. Consistently across all touchpoints, Digital Strom now appears smart and unique compared to the competition. The loud and edgy communication culminates in the “funeral” of the tool previously necessary, which has now become obsolete.
The Jury‘s Statement
Digital Strom is a Swiss company that offers modern smart home solutions and building automation for existing and new buildings. The company uses existing power lines for signal transmission with its so-called "powerline technology", which eliminates the need for additional cabling and the opening of walls that is often associated with this. A clean solution that is particularly attractive for existing buildings and is summarised in an original, creative and humorous way both in the claim "Power the Line" and in the likeable, cheeky wording of the campaign. Visually, the brand presents itself with a striking, modern and fresh design that stands out and is highly recognisable. A holistically thought-out and realised brand identity that clearly and distinctively positions Digital Strom.
