Life is waterful
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Based on the new brand positioning, the task was set to create a global brand platform and communication that boost the values of hansgrohe – and ultimately drives brand salience. Appealing with a human, inspirational and positive tonality to create a new unexpected presence of the brand. "Life is waterful.": A flexible headline mechanic in combination with a coloured green grid ensures stand out while allowing flexibility for market implementation across key touchpoints – both online and offline.
The Jury‘s Statement
Hansgrohe, has ushered in a new era in brand communication with "Life is waterful". This campaign unexpectedly combines the joy and diversity of water with human experience, transforming daily routines into extraordinary experiences. With a creative and flexible design that guarantees maximum attention both online and offline, hansgrohe achieves outstanding visual communication. By combining product and emotion, the company underscores its leading role in promoting a sustainable lifestyle and stands out from the competition.
