Lang Steuerberater
Gold
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Now managed by the second generation, the Lang tax firm has undergone a transformative phase, which has been visually manifested with this rebranding. The mission "We care" has characterized the actions of the entire team since the firm was founded in 1996. At the centre of the new design is the logo as a flexible brand element. It combines the initials with the symbolic line of taking stock and thus shows: In addition to the core business, the focus is always on added value for clients.
The Jury‘s Statement
Lang Steuerberater is a second-generation family business in Wiesbaden that was founded in 1996 and specialises in tax and duty law. The new brand identity impresses with a modern, clear and high-quality design that conveys the impression of seriousness and competence and was implemented consistently across all analogue and digital touchpoints. The brand work is convincing down to the last detail, both in terms of form and content, and credibly conveys the messages "Your finances - exactly our thing" and "We care". Surprising and unusual for the industry and outstanding in every respect.
