Kleinanzeigen — Gestern Plattform, heute Lovebrand!
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Almost everyone knows Kleinanzeigen. From jackets to Grandma's dishes to apartments – Kleinanzeigen is where everyone in Germany searches and finds. We took the opportunity of Kleinanzeigen's independence from eBay to give the brand a completely new look and feel. One that reflects the diversity and joy of the brand. One that communicates sustainability boldly. One that gives the brand high recognition everywhere. One that dares to be different.
The Jury‘s Statement
Ebays Kleinanzeigen has evolved from a well-known online platform to a brand that embodies joie de vivre and sustainability in equal measure. With a bold new appearance that emphasizes sustainability and a distinctive logo with deep meaning, the brand clearly differentiates itself from the competition. The design quotes the circular economy and emphasizes the personal connection between users, which gives classifieds a high recognition value at all touchpoints. The redesign makes the brand a role model for the integration of sustainability and diversity in brand communication.
