Corporate Design Refresh
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
The aim was a comprehensive corporate design refresh for the contemporary external appearance of the Olympic Park, which reflects the defined identity of the company across all points of contact. Unmistakable: With Otl Aicher's legendary design for the 1972 Summer Olympics firmly in mind, Zeichen & Wunder developed an image for the Munich Olympic Park that radiates with joie de vivre - and leads into the future.
The Jury‘s Statement
The Olympiapark Munich, a landmark of the city and a center for events and leisure activities, has set an exemplary example for the combination of tradition and future with its corporate design refresh. By interpreting the legendary design of Otl Aicher from the 1972 Summer Olympics in a modern way, the new appearance radiates joie de vivre and dynamism without losing its historical roots. The successful transformation proves how a contemporary design can underline the identity and values of a place with a great past and high demands on the future. This approach highlights the Olympiapark Munich as a brand characterized by authenticity, cultural diversity and passion.
