Gewobag Wohnungsbau-Aktiengesellschaft Berlin
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Details
As one of the largest real estate companies in Germany, Gewobag reflects “the entire diversity of Berlin”. In recent years, it has been digitalising most of its communications and revising its brand design. Its established image has now become more digital and more adaptable to new media. All brand assets can be found in its new digital brand portal. When introducing its new corporate design, Gewobag found it particularly important to ensure sustainability and the responsible use of resources.
The Jury‘s Statement
The realignment of Gewobag convinces in the digital age with a fresh and sustainable brand design. The consistent digitization and the associated flexibility in appearance set new standards in the real estate industry and reflect the entire diversity of Berlin. Particularly noteworthy is the sustainable implementation of the new corporate design, which strengthens the brand not only visually, but also in its core message. The commitment to digitalization and sustainability in the brand identity makes Gewobag a shining example of future-oriented brand management.
