HARO 360°
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
HARO 360° presents an unprecedented innovation that defines the positioning of the market leader HARO as a future-oriented industry leader. The digital functionality of the interactive customer portal creates cross-touchpoint brand experiences beyond the expected "must haves". Tools such as the digital grading book, the inventory or quote tool characterize the individualized user experience, which also takes personal customer care into account as an integrative component.
The Jury‘s Statement
As Germany’s leading parquet manufacturer, HARO has initiated a digital revolution in the flooring industry with "HARO 360°". By combining an intuitive, app-centric design with personalized features, the Customer Portal delivers an unprecedented user experience. With features such as the Guided Tour, the possibility to personalize the home screen and innovative tools to support the sales process, HARO 360° clearly stands out from conventional digital offers. This portal not only represents HARO’s high quality standards, but also sustainably strengthens the relationship between brand and users.
