Miqona
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
Miqona redefines the way how time is read. The value of time can be grasped in a new way and becomes a sensual experience. A true time user experience that extends not only to the product itself, but also into the digital world. In this sense, the "Miqona story of time" is impressively told on the website. As users scroll, the brand message is brought to life in an aesthetic and emotional way and the product features become a digital sensory experience.
The Jury‘s Statement
Miqona transforms the concept of time into a captivating sensory experience that does not lose its appeal even in the digital age. With its innovatively designed watches based on a unique, patented mechanism, the brand encourages a more conscious and relaxed approach to time. The design of their website reflects this philosophy by presenting the brand identity and the specifics of the products in a simple but emotionally profound way, enriching the experience for users. Miqona manages to convey an incomparable perception of time with its well-considered concept and design.
