O2 SURFTOWN MUC
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Credits
Company / Customer
Details
O₂ SURFTOWN MUC. Surfing and can do share the same positive mindset, the conviction that we can achieve anything and the positive lifestyle that inspires millions of people worldwide. In collaboration with Surftown GmbH, we are bringing real waves to Munich and make can do and the surfing lifestyle perceptible for everyone. At o2 Surftown MUC, everyone - from beginners to professionals - will find exactly their wave and their own personal can do.
The Jury‘s Statement
With "O2 SURFTOWN MUC", O2 has built a remarkable bridge between the digital world and the authentic experience. This commitment to surfing not only underscores the can-do attitude of the brand, but also embodies an innovative user experience that translates the brand’s promise to push boundaries into reality. By creating an urban surf spot, the company has established a culturally relevant platform that addresses people physically and emotionally. O2 SURFTOWN MUC stands out from the competition by combining digital excellence and real adventure, creating unique moments that enrich the lifestyle of the target group.
