Corona Natural Ice Bar
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Credits
Company / Customer
Details
Pure nature, plenty of snow, a breathtaking view and an extreme location: Corona positioned the highest ice bar on Germany's highest peak for two days. Designed to minimise the impact on the environment, the Corona Natural Ice Bar was created exclusively from natural materials such as snow and wood. The first beverage brand with a net-zero plastic footprint, whose beer is made from 100% natural ingredients, demonstrates once again: Corona and nature: a connection that works.
The Jury‘s Statement
With the Corona Natural Ice Bar on the Zugspitze, Corona has set standards in terms of brand experience and environmental awareness. By using exclusively natural materials such as wood and snow, the brand not only demonstrates its deep commitment to environmental protection, but also creates an unforgettable customer experience in the breathtaking setting of nature. The temporary ice bar, as a European premiere, stands out from other brand campaigns due to its innovative concept and direct reference to nature. Corona once again convinces with creative and responsible brand communication that increases awareness of the careful use of natural resources.
