Social Media für ERGO Berater
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media

Details
With a social media tool-kit, we enable our ERGO consultants to be active on social media and to get into contact with customers and potential customers.
The Jury‘s Statement
ERGO is a leading company in the insurance sector that enables its consultants to communicate effectively and purposefully with customers and prospects through an innovative social media toolkit. This concept enables an individual and at the same time brand-consistent presence on platforms such as Facebook and Instagram, which builds a sustainable dialogue with the target group and significantly strengthens the visibility of the ERGO brand. The introduction of an editorial plan and the possibility to individualize content ensure that the messages are not only relevant, but also highly topical. By tapping into Instagram for sales partners and continuously adapting and expanding its offering, ERGO stands out from other market participants and impressively demonstrates the power of a well-thought-out digital brand strategy.



