Heroes of Cardiovasculare Care
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
The campaign leverages emotional storytelling to boost the brand's trust among its target audience without directly showcasing solutions and products. It centers on cardiologists, researchers, and patients who step into the spotlight in a theatre and tell their stories about heart diseases and the lifesaving solutions made possible by the spirit of research. In a second phase, these stories are continued to further qualify potential customers and promote sales.
The Jury‘s Statement
With "Heroes of Cardiovasculare Care", Siemens Healthineers focuses on emotional storytelling and thus strengthens the trust in the brand profoundly. By letting directly involved people tell their moving stories on a theatre stage, they create an incomparable proximity to the target group. This approach clearly stands out from other social media campaigns and further qualifies prospects on a personal level. Not only the creative concept, but also the effective use of social media to spread these powerful messages has led to an impressive response.
