#LIKEBoomer
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Credits
Company / Customer
Details
Meat consumption is a hotly debated topic - especially at Christmas, when different generations are together. LikeMeat's #LIKEBoomer campaign picks up on this. Actor Martin Semmelrogge serves as a testimonial and humorously explains to his relatives why LikeMeat is a matter of course for him. LikeMeat dispels the prejudices that plant-based products are often confronted with. The taste appeals to everyone, regardless of age or other characteristics.
The Jury‘s Statement
With #LIKEBoomer, LikeMeat has launched a campaign that humorously breaks down intergenerational prejudices against vegan alternatives. With Martin Semmelrogge as a charismatic testimonial, it is possible to bridge the gap between traditional eating habits and modern plant-based nutrition. This creative approach, coupled with a targeted, multimedia distribution, clearly emphasizes the brand in public perception and promotes a rethinking towards more sustainable ways of life. Through its innovative approach and successful communication at eye level with a broad target group, LikeMeat sets new standards in brand communication.
