100 Jahre Em-eukal
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
Cough sweets, gum drops or pastilles - the Em-eukal brand has been producing companions for every moment for 100 years. The challenge: How do you communicate 100 years of tradition to a young target group without boring them? By not only celebrating 100 years of Em-eukal, but also what lies beneath it: 100 years of mankind. 100 years of emotions. 100 years of pop culture. The result: a social media campaign that not only informs, but also inspires. The target group thanks us with 2 mio. interactions.
The Jury‘s Statement
The Dr C. With its anniversary campaign "100 years of Em-eukal", SOLDAN impressively demonstrated how to keep a brand alive and at the same time reinvent it. Through a skilful combination of tradition and modernity, the campaign achieved an impressive response on social media, reflected in over 2 million interactions. The strategy to stage 100 years of company history as 100 years of humanity, emotions and pop culture appealed not only to existing but also to young target groups in a fresh and committed way. This innovative approach in the digital space, which also generated strong customer loyalty, sets new standards in brand communication.
