Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Credits
Company / Customer
Details
XING is the leading jobs-network in the German-speaking region. It provides orientation to its 21 million members throughout their entire careers and supports them in being able to work in a way that suits their life plans and individual needs. On XING, professionals from all industries can find jobs that fit their lives and can be discovered by more than 20,000 companies and recruiters. It's not just about the resume, but about the "perfect match" between the applicant and a fitting company culture. Following the shift from a networking platform to a jobs-network, we use our social channels to reach active users and interested parties through informative, helpful, and entertaining content.
The Jury‘s Statement
The online job platform XING has brought a breath of fresh air to its brand communication with its innovative social media strategy. Through the clever combination of informative, appealing and entertaining content, XING succeeds in consciously accompanying and supporting users on their way to their dream job. The creative implementation of the campaigns on different platforms, coupled with a deep understanding of the needs of the target group, has generated a remarkable response. This strategic approach, which revolutionizes both individual job satisfaction and understanding of the world of work, sets XING apart from other job portals.
