#SCHUFAklärt
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
#SCHUFAklärt is SCHUFA's image campaign targeting young consumers. The goal of the campaign is to enhance the attractiveness of the SCHUFA brand for private customers. We aim to present ourselves as an open brand, communicate on an equal footing, and foster transparency to strengthen the emotional connection with the SCHUFA brand. Through an extensive social media brand campaign, private consumers will be educated about the added value and product offerings of SCHUFA through influencers.
The Jury‘s Statement
With #SCHUFAklärt, SCHUFA has launched an initiative that introduces young consumers to the topics of credit rating and financial education through the targeted use of social media and influencers. This campaign breaks with the traditional image of SCHUFA and establishes transparency and an emotional connection to the brand. Through humorous and life-like productions, the added value of SCHUFA services is integrated into the everyday life of the target group and thus their relevance is demonstrated. It has proven that even complex financial topics can be communicated with creativity on an equal footing, making the campaign a good example of successful brand communication in the digital age.
